80% of our physical therapist members have buying power
The American Physical Therapy Association is the national professional organization representing over 100,000+ member physical therapists, physical therapist assistants, and students of physical therapy. APTA’s goals are to foster advancements in physical therapist practice, research, and education; and to further the recognition of and support for the profession of physical therapy and the role of physical therapists.
In a recent survey, 80% of our physical therapist members report making or influencing purchasing decisions regularly. By advertising with APTA, you will reach over 52,000 physical therapists ready and able to purchase your products and services.
When asked which physical therapy publications lend the greatest credibility to a company’s advertising message, the results are clear and overwhelming.
Physical therapy professionals trust APTA to provide them with information on credible companies, products, and services.
Remember, our readers request and pay to receive APTA publications. They report in overwhelming numbers that APTA print and digital publications are their first choice for information on the profession. Is there really any question as to where you should invest your valuable marketing dollars?
39%
61%
APTA Magazine is an award-winning monthly magazine that brings essential information to the physical therapy community toward improving the health of society by maximizing movement. APTA Magazine is critical reading for all physical therapy professionals, regardless of experience level or practice setting. Full of news, columns, insights, and valuable tips, all illustrated in a fresh and energetic style, APTA magazine offers readers more of what they WANT and NEED, in the pages of APTA Magazine in print and online at apta.org/apta-magazine.
Whether your company is targeting directors of physical therapy facilities or the physical therapists on the front lines who provide hands-on rehabilitation care to millions of consumers each day, APTA Magazine is the perfect showcase for your company’s marketing message.
Monthly
86%
45%
88,022
86%
| Issue | Editorial highlights | Ad CLose | Art Due |
|---|---|---|---|
| February 2025 | Adopting New Clinical Products and Processes Unusual PT Settings Lessons on Leadership | Dec. 2, 2024 | Dec. 10, 2024 |
| March 2025 | Public Policy Priorities 2025-26 Part 2 of the State of International PT President Q&A | Jan. 2, 2025 | Jan. 10, 2025 |
| April 2025 | Standardizing Data in Physical Therapy How Recent Graduates Are Dealing with Student Debt Power of Words: Working with Patients Through a Language Barrier | Feb. 3, 2025 | Feb. 10, 2025 |
| May 2025 | Overview of PTA Supervision Integration of AI in Practice, Research, and Education 56th Annual McMillan Lecture APTA Combined Sections Meeting Coverage | Mar. 3, 2025 | Mar. 10, 2025 |
| June 2025 | Workforce Forecast for the Profession PTs in the Emergency Department Treating Endurance Athletes | Apr. 1, 2025 | Apr. 10, 2025 |
| July 2025 | Health Coaching and Physical Therapy Value of PT Follow-up: How Are Members Using It? Working with Uninsured and Underinsured Patients | May 1, 2025 | May 9, 2025 |
| August 2025 | Physical Therapy’s Role in Hospital at Home Going Into Business for Yourself PTs Helping Rugby Players (Women’s Rugby World Cup is in August) | June 2, 2025 | June 10, 2025 |
| September 2025 | Co-Managing Treatment with Non-PTs The 6th Annual Woodruff Lecture Adding a Digital Front Door | July 1, 2025 | July 10, 2025 |
| October 2025 | Get a Grip: How Grip Strength Can Keep You Healthy APTA Advocacy Academy National PT Month | Aug. 1, 2025 | Aug. 10, 2025 |
| November 2025 | Leadership Congress Updates The 30th Annual Maley Lecture Annual APTA Awards and Honors | Sept. 2, 2025 | Sept. 10, 2025 |
| December 2025 | PTs and Combat Sports Concierge Physical Therapy What PTs Need to Know About GLP-1 Drugs for Weight Loss | Oct. 1, 2025 | Oct. 10, 2025 |
| 4-Color | 1x | 3x | 6x | 9x | 11x |
|---|---|---|---|---|---|
| Spread | $7,123 | $6,622 | $6,129 | $5,483 | $4,981 |
| Full page | $3,880 | $3,608 | $3,294 | $2,988 | $2,716 |
| 2/3 page | $3,591 | $3,341 | $3,052 | $2,763 | $2,512 |
| 1/2 page island | $3,047 | $2,831 | $2,593 | $2,346 | $2,134 |
| 1/2 page | $2,899 | $2,690 | $2,461 | $2,232 | $2,027 |
| 1/3 page | $2,015 | $1,874 | $1,713 | $1,551 | $1,411 |
| 1/6 page | $1,403 | $1,305 | $1,190 | $1,084 | $982 |
| Cover II* | $4,849 | $4,514 | $4,123 | $3,740 | $3,400 |
| Cover III* | $4,463 | $4,152 | $3,791 | $3,438 | $3,120 |
| Cover IV* | $5,236 | $4,871 | $4,454 | $4,029 | $3,668 |
| Sponsored Content – Full page | $4,290 | $4,161 | $4,077 | – | – |
| Sponsored Content – Spread | $7,552 | $7,327 | $7,178 | – | – |
| C-Suite Sponsored Content – Spread | $7,835 | – | – | – | – |
| Placement | Rates |
|---|---|
| 1/6 page | $575 |
| Placement | 1x | 3x | 6x | 9x | 12x |
|---|---|---|---|---|---|
| Full page | $2,335 | $2,220 | $2,150 | $2,055 | $1,985 |
| 1/2 page | $1,755 | $1,670 | $1,620 | $1,550 | $1,500 |
| 1/3 page | $1,070 | $1,020 | $990 | $950 | $915 |
| 2/9 page | $635 | $600 | $590 | $560 | $540 |
| 1/6 page | $505 | $480 | $465 | $450 | $435 |
| 1/9 page | $375 | $360 | $345 | $335 | $325 |
*Premium positions
Reach your target audience and tell your brand’s story in your own words. Sponsored content in APTA Magazine allow you to promote your products and services through the power of compelling editorial content.
Designed specifically for companies seeking maximum impact on a limited budget, APTA Magazine’s Products Marketplace section is an excellent, cost-effective way to gain visibility for your company’s products and services.
| Placement | Specs | Rates |
|---|---|---|
| 1/6 page | 2.125″ x 4.875″ | $575 |
APTA Magazine’s Continuing Education Marketplace is the print resource for PTs, PTAs, and students researching providers, residency and fellowship opportunities, and more. In fact, PTs are more likely to read APTA Magazine FIRST over any other rehab publication, giving your opportunities maximum visibility.
| 4-color | Specs | 1x | 3x | 6x | 9x | 12x |
|---|---|---|---|---|---|---|
| Full page | 7.5″ x 9.8125″ | $2,335 | $2,220 | $2,150 | $2,055 | $1,985 |
| 1/2 page | 7.5″ x 4.8125″ | $1,755 | $1,670 | $1,620 | $1,550 | $1,500 |
| 1/3 page | Vertical: 2.3125″ x 9.8125″ Square: 4.875″ x 4.8125″ | $1,070 | $1,020 | $990 | $950 | $915 |
| 2/9 page | Vertical: 2.3125″ x 6.5″ Horizontal: 4.875″ x 3.1875″ | $635 | $600 | $590 | $560 | $540 |
| 1/6 page | 2.3125″ x 4.8125″ | $505 | $480 | $465 | $450 | $435 |
| 1/9 page | 2.3125″ x 3.8125″ | $375 | $360 | $345 | $335 | $325 |
| Placement | Size |
|---|---|
| Full page | Bleed: 8.5″ x 11.125″ Trim: 8.25″ x 10.875″ Live Area: 7″ x 9.75″ |
| 2/3 page | Vertical: 4.5″ x 9.75″ |
| 1/2 page | Horizontal: 7″ x 4.875″ Vertical: 3.375″ x 9.75″ Island: 4.5″ x 7.375″ |
| 1/3 page | Vertical: 2.175″ x 9.75″ Square: 4.5″ x 4.875″ |
| 1/6 page | 2.125″ x 4.875″ |
| 2-page spread | Bleed: 17″ x 11.125″ |
All inserts must be bound or tipped in. Free-standing inserts are not accepted. All inserts are priced individually. No price is firm until a sample is approved by APTA.
Make APTA’s website an integral part of your online marketing strategy. Between the Homepage, run of site banners, and the Career Center page (www.apta.org/jobs), APTA’s www.apta.org offers the perfect environment to build awareness for your company, and market your products and services to a motivated and interested audience.
10M+
3:07
4.5M
| Placement | Specs | Monthly | Quarter/ Annually |
|---|---|---|---|
| APTA Homepage Package (includes both homepage and ROS banners) www.apta.org | 728 x 90px (desktop) and 300 x 250px (mobile), JPG format + URL | $3,500 | $10,000 Quarterly |
| APTA ROS Package www.apta.org | 728 x 90px (desktop) and 300 x 250px (mobile), JPG format + URL | $1,200 | $12,000 Annually |
| APTA Career Center Banner www.jobs.apta.org | 728 x 90px (desktop) and 300 x 250px (mobile), JPG format + URL | $2,000 | – |
Ad close dates for all digital ads are one month prior to the run date. (ie. August 1 for September insertion)
Cancellations must be made in writing 30 days prior to the ad close date
All digital ads must include a clearly defined perimeter or border, i.e., no floating white space. See Example
3.5M+
2.7M+
1:50
ChoosePT.com is the official consumer information website of the American Physical Therapy Association. ChoosePT.com provides multiple resources for consumers to learn about the role of physical therapy in improving and maintaining mobility and motion, avoiding surgery, and eliminating pain. With a growing library of symptoms and conditions guides, videos, podcasts, and more, ChoosePT.com is the premier resource of physical therapy-related information for consumers.
Your marketing message will be seen by millions of unique visitors — health care consumers – who actively seek information from ChoosePT.com each year to learn about the benefits of physical therapy and may be looking to purchase related products to help them achieve their rehabilitation and/or fitness goals. Make sure they see your brand FIRST!
| Placement | specs | Quarterly | Annually |
|---|---|---|---|
| Homepage Only* | 728 x 90px (desktop) and 300 x 250px (mobile), JPG format + URL | $1,650 | $6,600 |
| ROS Only | 728 x 90px (desktop) and 300 x 250px (mobile), JPG format + URL | $1,350 | $5,400 |
| Homepage and ROS | 728 x 90px (desktop) and 300 x 250px (mobile), JPG format + URL | $2,550 | $10,200 |
academic.oup.com/ptj
The official scientific journal of the American Physical Therapy Association (APTA), and the leading international journal for research in physical therapy and related fields. PTJ publishes innovative and highly relevant content for both clinicians and scientists. Established in 1921 and copublished by Oxford Universty Press, PTJ has a current circulation of more than 100,000. Revered by the members of APTA for its impact on the profession and patient care, your message will reach physical therapists and rehabilitation professionals in all areas of practice.
517,977
| Placement | Specs | Monthly |
|---|---|---|
| Super Leader Banner | 970 x 90px (desktop) and 300 x 250px (mobile), JPG format + URL, 40kb max file size | $2,500 |
| Mid page | 300 x 250px, JPG format + URL, 40kb max file size | $1,500 |
Ad close dates for all digital ads are one month prior to the run date. (ie. August 1 for September insertion)
Cancellations must be made in writing 30 days prior to the ad close date
All digital ads must include a clearly defined perimeter or border, i.e., no floating white space. See Example
Monthly
34.8%
89,000
As the leading international journal for research in physical therapy and related fields, PTJ publishes innovative and highly relevant content for both clinicians and scientists. Established in 1921 and co-published by Oxford University Press, it is the official scientific journal of the American Physical Therapy Association (APTA). You will reach a highly engaged ‘opted-in’ audience of over 108,000 physical therapy and rehabilitation professionals by advertising in PTJ’s monthly New Issue Alert. Choose from two advertising positions which can be purchased individually, or block booked for exclusive use and maximum campaign impact.
Leader: 728×90, JPG format + URL, 40kb max file size
Mid page unit (MPU): 300×250, JPG format + URL, 40kb max file size
$1,350/monthly
*Jan. 2022 – Dec. 2022
Ad close dates for all digital ads are one month prior to the run date. (ie. August 1 for September insertion)
Cancellations must be made in writing 30 days prior to the ad close date
All digital ads must include a clearly defined perimeter or border, i.e., no floating white space. See Example
Weekly
54%
82,000
Limited inventory: Only four spaces per month!
APTA Weekly email blast is delivered each Wednesday to APTA members. Full of critical and timely information affecting the profession, members find this blast critical reading.
Banner: 500x100px JPG format + URL
$2,800 per month (four consecutive weeks)
*July 2024
77%
Monthly
64%
72,000+
Limited inventory: Only three spaces per month!
Delivered to 72,250 APTA members each month to alert them that APTA Magazine’s digital edition is ready for viewing.
Banner- 500x100px JPG format + URL
$900/monthly
*July 2024
Ad close dates for all digital ads are one month prior to the run date. (ie. August 1 for September insertion)
Cancellations must be made in writing 30 days prior to the ad close date
All digital ads must include a clearly defined perimeter or border, i.e., no floating white space. See Example
Monthly
53%
26,000+
Delivered at the end of each month to 26,000+ students each month to keep them in touch with APTA resources, events, and other information of interest.
Banner: 500x100px JPG format + URL
$750/monthly
*July 2024
Ad close dates for all digital ads are one month prior to the run date. (ie. August 1 for September insertion)
Cancellations must be made in writing 30 days prior to the ad close date
All digital ads must include a clearly defined perimeter or border, i.e., no floating white space. See Example
Monthly
49%
127,000
Limited inventory: Only four spaces per email!
The APTA Learning Center Email is monthly sent to 127,000+ APTA Members. By advertising in this blast, you will reach members seeking continuing education opportunities.
Banner: 500x100px JPG format + URL
$975/monthly
*July 2024
Ad close dates for all digital ads are one month prior to the run date. (ie. August 1 for September insertion)
Cancellations must be made in writing 30 days prior to the ad close date
All digital ads must include a clearly defined perimeter or border, i.e., no floating white space. See Example
Extend your reach with members seeking continuing education opportunities!
Banner: 728×90, JPG format + URL
$1000/monthly
Ad close dates for all digital ads are one month prior to the run date. (ie. August 1 for September insertion)
Cancellations must be made in writing 30 days prior to the ad close date
All digital ads must include a clearly defined perimeter or border, i.e., no floating white space. See Example
Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own.
Provide your campaign budget and your ads will run until contracted impressions are met on APTA’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.
| CPM | IMPRESSIONS | RATEs | |
|---|---|---|---|
| Package 1 | $25.00 | 65,000 | $1,625 |
| Package 2 | $22.50 | 150,000 | $3,375 |
| Package 3 | $20.00 | 250,000 | $5,000 |
| Package 4 | $17.50 | 350,000 | $6,125 |
| Package 5 | $15.00 | 450,000 | $6,750 |
Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:
Required Display Ad Assets:
Display banners for both desktop and mobile in all of these sizes:
Recommended Ad Formats:
Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on APTA websites—marketers can reach a prequalified audience of students actively applying to physical therapy programs.
Now, APTA offers an enhanced Banner + Video Retargeting package, allowing schools to combine traditional display ads with YouTube video placements. This upgraded approach helps tell a deeper story, build stronger engagement, and drive more prospective students further along in the recruitment pipeline.
Provide your campaign budget and your ads will run until contracted impressions are met. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep your messaging simple and your creative clear for best results.
| CPM | IMPRESSIONS | RATEs | |
|---|---|---|---|
| Package 1 | $25.00 | 65,000 | $1,625 |
| Package 2 | $22.50 | 150,000 | $3,375 |
| Package 3 | $20.00 | 250,000 | $5,000 |
| Package 4 | $17.50 | 350,000 | $6,125 |
| Package 5 | $15.00 | 450,000 | $6,750 |
| CPM | IMPRESSIONS | RATEs | |
|---|---|---|---|
| Package 1 | $50.00 | 65,000 | $3,250 |
| Package 2 | $45.00 | 150,000 | $6,750 |
| Package 3 | $40.00 | 250,000 | $10,000 |
| Package 4 | $35.00 | 350,000 | $12,250 |
| Package 5 | $30.00 | 450,000 | $13,500 |
The Banner + Video package delivers a mix of 60% video ads and 40% banner ads, with banners served across the Google Ad Network and video placements delivered on YouTube; schools can run videos ranging from 15 seconds to 2 minutes.
Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:
Required Display Ad Assets:
Display banners for both desktop and mobile in all of these sizes:
Recommended Ad Formats:
| Month ad is running in | Art deadline |
|---|---|
| January | 12/13 |
| February | 1/13 |
| March | 2/17 |
| April | 3/17 |
| May | 4/15 |
| June | 5/15 |
| July | 6/16 |
| August | 7/15 |
| September | 8/15 |
| October | 9/15 |
| November | 10/15 |
| December | 11/17 |
| MONTH AD iS RUNNING IN | ART DEADLINE |
|---|---|
| January | 12/15 |
| February | 1/15 |
| March | 2/13 |
| April | 3/13 |
| May | 4/15 |
| June | 5/15 |
| July | 6/15 |
| August | 7/15 |
| September | 8/14 |
| October | 9/15 |
| November | 10/15 |
| December | 11/13 |
Ad Submission Requirements
Payment
All prices are net of agency commission. Full payment is due 30 days from invoice date; 2% discount applies if payment is received within 10 days of invoice date. Billing to the advertising agency is based on acceptance by the advertiser of “dual responsibility” for payment if the agency does not remit within 90 days. APTA reserves the right to contact the client to inform them of the agency’s delinquent status and potential consequences for both the agency and the client. Prepayment is required for all first-time advertisers and may be required if subsequent invoices are not paid in a timely manner. Publisher reserves the right to notify the client if the agency refuses to prepay. Publisher reserves the right to short-rate advertisers if frequency agreement is not fulfilled.
Print Cancellations
Not accepted after closing date. All cancellations prior to space closing date must be made in writing and acknowledged by APTA.
Digital Cancellations
Cancellations must be made in writing 30 days prior to the ad close date. Cancellations will not be accepted after this date and advertiser will be responsible for the contracted insertion rate.
Publisher’s Protective Clause
Advertisers and their agencies assume full liability for all content of advertisements printed and responsibility for any claims arising therefrom against the publisher. Advertiser indemnifies APTA and YGS against losses or liabilities arising from advertising. If any admitted errors or omissions occur, APTA/YGS assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification in the next or similar publication. Errors in advertising must be noted immediately. APTA will not offer credit if ad repeats incorrectly.
All advertisements must be clearly identified with a trademark and/or signature of the advertiser. The word “Advertisement” shall be printed prominently on advertisements that, in the opinion of the publisher, might be confused with editorial pages. Publisher reserves the right to reject any advertisement not considered suitable for publication. Publisher will not advertise any product, apparatus, instrument, device, or pharmaceutical product that is the subject of litigation pending before the FDA. Advertising will be accepted in cases of pending compliance or noncompliance with the FDA requirements if the advertiser includes a disclaimer in the copy stating: “FDA approval pending.”
The publisher will not be bound by any conditions, printed or otherwise, appearing on any insertion order or contract, when they conflict with the terms and conditions of this rate card and/or the advertising policies published online at https://www.apta.org/advertisers-exhibitors-and-sponsors/advertising-policies.
Please send all ad materials to Julie at [email protected]
